The Industry's Past
Apples have been grown in New Zealand since 1819, and exported since 1899. Improvements in Shipping, Cool Storage, Apple Variety, Processing and Export Markets have lead to the industry growing into what it is now.
The Industry's Future
Future success for the New Zealand Apple industry will depend on many local and global factors. Business, as usual, will not enable the industry to stay at the pinnacle of efficiency, quality and profitability, particularly as growers in Chile, Washington and South Africa invest in new technologies in order to gain a competitive advantage.
Project Details
All our group and project details can be found here, including our progress report, project charter and all the references used for this project.
Our Solutions
Careful analysis of the New Zealand Apple Industry's past, current and future states has enabled us to create solutions to protect the industry's profitability into the future. Radical thinking has been required to generate solutions that could help apple exports double in value by 2025.
A Bite Into the Future
